If you’re reading this summary, clearly you know that there are ways to determine what shows up first in a search result — and what shows up when you search for something specific. But how do these phrases work against an algorithm to appear for specific searches? You might already know that, too. That doesn’t mean it’s the best (or only) option, however, and “SEO: Rethinking Mobile Search, for Ecommerce” raises the question of alternative options — instead of just hard-hitting on SEO.
Key Takeaways:
- Smartphones are fast becoming a search marketer’s best friend — or biggest concern. More than half of all searches on Google are conducted on a smartphone.
- Some sources are predicting that mobile holiday purchases will outstrip desktop purchases this year for the first time.
- Seventy-six percent of smartphone shoppers have searched Google and then decided to purchase from a different retailer or brand than they had planned.
“Smartphones are fast becoming a search marketer’s best friend — or biggest concern. More than half of all searches on Google are conducted on a smartphone.”
http://www.practicalecommerce.com/articles/129770-SEO-Rethinking-Mobile-Search-for-Ecommerce
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