Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media. This trend toward mobile-friendly shopping inspiration may suggest that mobile advertising and content marketing could have a significant impact on a store’s ecommerce sales. “It used to be that shoppers would thumb through catalogs or stare longingly at the holiday window displays,” wrote Google Retail Industry Director Julie Krueger in an October 2016 Think with Google article.
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