Instagram Shopping is a new update to the popular social media app that is currently in the process of rolling out. Instagram Shopping makes it easier for customers to be connected to a company’s website and actually purchase a product. Previously, it was cumbersome for Instagram users to buy products as the Instagram app was not designed for shopping. Now companies will be able to show pictures of products and give more information and direct buying power to customers through those pictures.
- If you’ve tried to promote or sell your products on your Instagram account, you know that it’s not exactly the easiest platform to work with.
- The most popular way to get around this is to tell customers that a link to the product is located in the bio section of the profile.
- The best way to display how Instagram shopping works is with screenshots. As you can see below, we’re looking at a standard Instagram feed.
“The most popular way to get around this is to tell customers that a link to the product is located in the bio section of the profile.”