Ben Ratner chronicles the progression of pop-up forms throughout the era of the internet and technology. He writes about their first appearance and how they started out as a great method to attract customers to a nuisance that everyone ignored. Ben notes how these forms can be used to bring better attention to your busieness.
Key Takeaways:
- As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem.
- Pop-ups are everywhere these days. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation.
- But when it comes to pop-up forms, conflict does emerge.
“Pop-ups are everywhere these days. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation.”
Leave a Reply