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You are here: Home / Commentary / Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

October 18, 2016 By RhinoSupport Leave a Comment

Ben Ratner chronicles the progression of pop-up forms throughout the era of the internet and technology. He writes about their first appearance and how they started out as a great method to attract customers to a nuisance that everyone ignored. Ben notes how these forms can be used to bring better attention to your busieness.

Key Takeaways:

  • As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem.
  • Pop-ups are everywhere these days. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation.
  • But when it comes to pop-up forms, conflict does emerge.

“Pop-ups are everywhere these days. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation.”

http://blog.hubspot.com/marketing/pop-up-forms-analysis

Related posts:

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  2. Marketers leave text messaging untapped
  3. 5 Conversion Tactics for Driving Traffic Through Your Site
  4. The USPS Ups Its Ecommerce Parcel Game

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