In the internet age, the question is asked, “Should you have a phone number on your site?”. When there is email to be used, some people debate it. However, having a phone number can increase the appeared trustworthiness of your site to those potential clients who are visiting your site.
Key Takeaways:
- On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to easily contact support.
- The flip side? Phone support costs money.
- The point of testing phone vs no phone is to get a general sense of whether having a phone can be a large enough opportunity to account for the overhead involved.
“Jeff Bezos, CEO and co-founder of Amazon, has a very different take: “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.””
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