Customer retention is a byproduct of customer service and experience. Create a good experience, that’s consistent and predictable, and you have a shot at customer retention, states Shep Hyken, New York Times bestselling author and customer service expert. Lifestyle brands keep loyal customers wanting not only their products but also the access to stay involved with the company. On top of that, the brand built a premium customer experience with quality products, no hassle customer service, and no sales pressure. Research shows that 60% of customers change their contact channel depending on where they are and what they’re doing.
Simple Customer Retention Tactics to Improve Your Sales Funnel
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