Slimy marketing may be defined as doing almost anything it takes to market and convince potential clients that they must do business. Consequently, the goal of many marketers and/or agencies is to lure their potential client base in order to accelerate conversion rates and subscriptions. Further, even if the marketing adds certain features if the client is at all unsatisfied, a marketer’s conversion rate will stay low. Essentially, remembering to include sign up lists, expressing a deep desire for quality over quantity and having respect for clients are ways to avoid slimy marketing.
- When marketers are evaluated by how many leads they bring in, some are willing to take any measure to up their conversion rates.
- Instead of focusing on giving value to their customers, they become fixated on adding 0.001% extra onto their conversion rates. 10x or bust.
- While not allowing skip may lead to a higher conversion rate, ultimately you’re sacrificing something much more important—your viewer’s impression of your company.
“We found that while 78.9% of customers are letting viewers “skip” the Turnstile entirely, conversion rates were actually higher when viewers weren’t allowed to skip.”