Responding to customers needs and questions has always been a critical part of establishing customer relations and loyalty. Social media sites have expanded on this concept significantly over the last five years. Social customer service in other terms has led to higher understanding of customers likes and dislikes literally. Companies utilizing social media to inform customers of new products, features etc. have led to followers who can also share content to their friends and family across several social media platforms and it actually helps to expand business presence as well as create new customer bases.
- Companies that do not use social media effectively will not gain the most out of their business.
- Social media allows companies to maintain contact with their loyal customers.
- Financial results has been the main reason so many business have adopted social media campaigns.
“With an 81% adoption rate, it’s far more likely than not that any particular company currently uses social media.”