Social media can be a good avenue for customer engagement, yet some companies still struggle with using it. Studies have shown customers want to use social media for service and companies who use it, make more money per annum. Establishing social media channels in your company can definitely ensure success but companies also have to take the time to learn to use it as an effective tool for success in order to thrive in this new digital age.
- Study shows businesses that utilize social media to support their customers, garner more than a seventy-five annual revenue push from customer referrals.
- The same companies generally show over ten times the normal annual improvement in return on their marketing investments.
- While wise use of social media is a fiscally sound investment, poor use can quickly damage a brand.
“With an 81% adoption rate, it’s far more likely than not that any particular company currently uses social media”