Social Targeting Psychographics Stack-Up — What You Can & CANNOT Target (as of NOW*) – Aimclear® Blog

There has been some recent insight in particular that has been given into social targeting psycho graphics stacking up and what you can and can not target in particular. In more detail to this particular issue when it comes to the channels in which marketers decide to invest media spending are crucial to the realizing optimal and efficient ROI.

Key Takeaways:

• The channels in which marketers decide to invest media spend are crucial to realizing optimal, efficient ROI.
• One of the most crucial elements marketers should look for in social media advertising targeting is a channel’s ability to target with custom audiences
• The ability for marketers to qualify audiences by not only demographic data, but psychographic data, is the key to ultra-focused audiences

“The channels in which marketers decide to invest media spend are crucial to realizing optimal, efficient ROI.”

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