A new study has confirmed previous beliefs, that consumers switch brands if they receive bad customer service. Excellent customer service is central to retaining customers. The study shows that 80% of customers would be willing to change companies due to poor customer service. Most people want human service interaction, but many are fine with more automated options. Although our lives are becoming more intertwined with technology than ever, many people still want a human element in customer service.
Key Takeaways:
- Specialists additionally found that the greater part of shoppers incline toward the human touch with regards to client benefit.
- With just 42% revealing they were happy with either self-help or operator helped client benefit channels.
- This critical research affirms that, even as we make amazing advances in innovation and mechanization, organizations are as yet attempting to convey reliable.
“To stay competitive, businesses today need to win every interaction with their customers.”
Read more: http://www.bizreport.com/2017/05/study-poor-customer-service-pushes-shoppers-to-switch-brands.html
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