Amazon uses beacons and predictive intelligence to reel in their customers and increase sales. Brick and Mortar stores can possibly utilize the same techniques as Amazon and increase their foot traffic. Instead of just advertising a sale the store can get to know the consumers buying habits and send a beacon when the are most likely to buy an item. Going even further, after collecting data on a person they can even know when they would go shopping and send the beacon at the exact time. To utilize amazons unique personalization of their consumers, the retailers just need to collect data on the consumers preferences and behaviors.
- Today’s shopper now has the expectation that all retailers will know them personally as a consumer and serve up personalized experiences the same way Amazon does.
- While many retailers use beacons to entice customers to make a purchase with store-wide deals, this may not always result in a sale because the offer isn’t always relevant to all shoppers.
- The customer enters and roams the store, but ultimately decides not to buy anything.
“While physical store associates can provide great customer service, online retail has an advantage when it comes to personalization because the retailer can tailor its homepage and customer recommendations based on easily trackable clickstream paths and browsing data on recently viewed or purchased items.”