Live Chat and Helpdesk Software

#1 Support Software

  • Home
  • Features
    • Company Updates
    • Info Articles
    • Industry News
    • Promotions
    • Press Releases
  • Commentary
  • News
  • Get Started Now!
You are here: Home / Commentary / Taking Amazon-esque Personalization to the Brick-and-Mortar Store
Taking Amazon-esque Personalization to the Brick-and-Mortar Store

Taking Amazon-esque Personalization to the Brick-and-Mortar Store

September 24, 2016 By RhinoSupport Leave a Comment

Amazon uses beacons and predictive intelligence to reel in their customers and increase sales. Brick and Mortar stores can possibly utilize the same techniques as Amazon and increase their foot traffic. Instead of just advertising a sale the store can get to know the consumers buying habits and send a beacon when the are most likely to buy an item. Going even further, after collecting data on a person they can even know when they would go shopping and send the beacon at the exact time. To utilize amazons unique personalization of their consumers, the retailers just need to collect data on the consumers preferences and behaviors.

Key Takeaways:

  • Today’s shopper now has the expectation that all retailers will know them personally as a consumer and serve up personalized experiences the same way Amazon does.
  • While many retailers use beacons to entice customers to make a purchase with store-wide deals, this may not always result in a sale because the offer isn’t always relevant to all shoppers.
  • The customer enters and roams the store, but ultimately decides not to buy anything.

“While physical store associates can provide great customer service, online retail has an advantage when it comes to personalization because the retailer can tailor its homepage and customer recommendations based on easily trackable clickstream paths and browsing data on recently viewed or purchased items.”

http://multichannelmerchant.com/ecommerce/taking-amazon-esque-personalization-brick-mortar-store-14092016/?utm_source=rss&utm_medium=rss&utm_campaign=taking-amazon-esque-personalization-brick-mortar-store

Related posts:

  1. Back to bricks and mortar: how e-commerce has embraced the real world
  2. Consumers want incentives to use in-store beacons
  3. Ditch Amazon: The Reason Many Retailers Are Leaving
  4. Are You Staying One Step Ahead on Amazon?

Filed Under: Commentary

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Most Popular Posts

The Importance of Help Desk Software
Why This Statistic Should Convince You to Add Live Chat

Why This Statistic Should Convince You to Add Live Chat

6 Examples of Epic Explainer Videos

6 Examples of Epic Explainer Videos

5 Simple Tips to Gain Repeat Customers

5 Simple Tips to Gain Repeat Customers

Why You Need a Privacy Policy for Your Mobile App

Why You Need a Privacy Policy for Your Mobile App

Categories

  • 4x Buyer Protection
  • Benefits of Live Chat
  • Commentary
  • Company Updates
  • Customer Service
  • emailpromo
  • FAQs
  • Features
  • How To
  • Increase Conversions
  • Industry News
  • Info Articles
  • Live Chat
  • News
  • Popular
  • Press Releases
  • Promotions
  • Quality Customer Support
  • Rhino Support
  • Rhino Support vs. Zendesk
  • Tips and Tricks
  • Trust Guard
  • trust seals
  • Uncategorized
  • website security

About · Contact Us · Get Started
Copyright © 2023 · Rhino Support