Tapping into Your Franchise’s Local Audience via Social Media

When starting a business or franchise, one must know their target audience. The author of this blog post gives some pointers on how to know what will help your product sell in your own local market. She indicates the need to look into the marketing tools available through a franchise corporate office so you can concentrate on using the tools that will best suit your demographics.

Key Takeaways:

• With a franchise, you’re able to get behind an established brand and you have access to proven marketing materials that will give you an advantage over starting a business from scratch.
• Of course, the lifeblood of any great franchise is the local audience that will act as its customers. Different areas may have different nuances, beliefs, and experiences that make an “across the board” marketing message ineffective.
• Any reputable franchise’s corporate office will have some sort of social media strategy in place, but franchisees must also get into the act and nurture their local fan base.

“Franchisors know that using a range of different marketing mediums is key. Radio and newspaper ads, bus bench ads, direct mail and vehicle wraps all have merit, but when it comes to really tapping into what your local audience wants, social media may be the best option.”

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