When it comes to the aspect of augmented reality in general there are three rules in general when it comes to augmented reality. In more detail to this aspect in general the three rules when it comes to augmented reality include for Pokemon Go keeping things simple in particular, keeping things seamless, and lastly keeping things rewarding.
Key Takeaways:
- One of the biggest frustrations brick and mortar retailers in the age of the smartphone is how to get Millennials and other mobile-first shoppers to come into physical stores.
- Retailers who want to use AR apps need to make sure customers don’t have to take any more steps than absolutely necessary to get what they need to make a purchase decision.
- That’s an experience your customers will appreciate, as well – if your app gives them what they need anywhere, anytime, it’s going to be more appealing for them.
“One of the biggest frustrations brick and mortar retailers in the age of the smartphone is how to get Millennials and other mobile-first shoppers to come into physical stores.”
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