Customer service is important for any business to maintain. It can make or break your business. If you are committing one of the sins listed here, it is likely going to break your company far sooner than you would ever anticipate. There are nine sins that so many companies commit, sometimes without even realizing what they are doing. It is time to learn the sins of customer service and the best ways to win your customers over.
- Threatening your customer with a lawsuit for honest but unflattering commentary online. This is rude, doesn’t work, and is likely to bring more, rather than less, unwanted publicity
- Lying to a customer. Not only is this philosophically wrong, it’s likely a strategic error as well, even if the truth never comes out
- Stealing from a customer. This includes pocketing a windfall that really calls for a customer credit.
“I’m most likely to be contacted by companies that already take pride in customer service, know its value, and are looking to turn their “pretty good” customer service into sustainably exceptional customer service.”