In Eddie Seiner’s article relating to online readers, he speaks of new methods to appeal to the online crowd by providing hand written content but in a digital format. He speaks of the difficulties involved with having an online blog but it is important to write strongly that way if they do come across the content they continue to view it. He then explains how to write cleanly in order to enable the reader to continue absorbing your content.
- The answer, of course, is that they’re not reading at all. On the internet, the majority of people are actually skimming. In fact, according to research performed by Jakob Nielsen, of the Nielsen Norman Group, only 16% of people online read word-by-word. Just about everyone else is a scanner, picking text apart for the bits that are valuable to them.
- Be concise: say everything you need to say in as few words as possible. Write for scanners: most people scan anyway, so why not make it easy for them? Use objective language: online, readers trust facts, not hype.
- The issue with these actions is that they increase word count without necessarily upping the reader’s takeaway, or value. Not to mention it clutters the message, which makes text tedious and confusing to read.
“On the internet, the majority of people are actually skimming. In fact, according to research performed by Jakob Nielsen, of the Nielsen Norman Group, only 16% of people online read word-by-word.”