The Benefits of an FAQ Page (And How to Do It Right) – Shopify

This article explains exactly what an FAQ page is, if it’s not already self explanatory. It goes into extreme detail about how a page for frequently asked questions is a key to allow customer and visitors to get all the information needed in one convenient place. If you want even more information it also goes into how to write the FAQ page so that’s it’s readable and how the location of this section is just as important as what goes into it.

Key Takeaways:

• Your FAQ page can also act as the first point of contact for customers looking for answers before they reach out to you directly with their questions.
• That last point is especially important as an FAQ page presents a unique opportunity to directly address concerns and remove obstacles on the path to purchase.
• But you should also anticipate objections that you can turn into questions, especially if the answer will put your customer’s mind at ease.

“Your FAQ page can also act as the first point of contact for customers looking for answers before they reach out to you directly with their questions.”

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