When it comes to e-commerce and strategies, having different types of content can be a very useful thing to have. However you need to know just how and when you should use such particular strategies. This particular article gives you the insight and a more in depth look into strategies and knowing when to use them when it comes to e-commerce.
Key Takeaways:
- The most popular and versatile type of content, blogs and articles, are like the gold standard for content.
- Buying guides are content that answers the most commonly asked questions about buying a product or type of product.
- For all visual markets — but especially fashion — lookbooks, or product image galleries, are a great way to “inspire” desire in a product.
“This piece acts as a complete reference guide to the types of content at your disposal for constructing the content strategy for your online store. Each entry includes a description, a list of advantages, some best practices, and a telltale example.”
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