When you are talking to someone on online chat, it is hard to tell if who you are talking to is a machine, or a real person. Artificial intelligence is important to marketing. More than half of people are talking to a computer and don’t even realize it. This option is visible in many ways such as Amazon uses this intelligence to be able to post items that interest the buyers.
Key Takeaways:
- Since the days of Alan Turing, there’s been decades and decades of debate on if his test really is an accurate method for identifying artificial intelligence.
- When it comes to marketing, AI is positioned to change nearly every part of marketing — from our personal productivity to our business’s operations — over the next few years.
- In the most general of terms, artificial intelligence refers to an area of computer science that makes machines do things that would require intelligence if done by a human.
“AI is positioned to change nearly every part of marketing — from our personal productivity to our business’s operations — over the next few years.”
https://blog.hubspot.com/marketing/artificial-intelligence-glossary-marketers
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