What’s the foundation of strong growth for your business? It’s not the ideas, but their execution. Here are three things to keep a close watch: A customer relations management system that is your foundation; a marketing platform that gets the right kind of driven people; and a sales platform that helps the sales team identify the right people and convert them as customers.
- If you’re growing a company, chances are you’re challenged with choosing the right tools to help you grow.
- Both at HubSpot and at other businesses I’ve helped advise, I’ve seen marketing and sales teams experiment with all sorts of different tools they’ve hoped would drive growth.
- At HubSpot, we’ve seen opportunities to build new growth tools for marketing and sales teams and we’ve worked hard to fill those gaps.
“Your CRM is the software that sits at the core of your digital system. It tracks every interaction your sales team has, stores all your marketing leads and customer data, and improves communication across your organization.”