Back in September, Content Marketing Institute and Marketing Profs released their annual B2B content marketing survey results, revealing that 70% of respondents plan to produce more content in 2017 than in 2016. However, while content production continues to rise year over year, content engagement saw a 17% drop in 2016, according to Track Maven. by doing industry and persona research and selecting keywords to target. to see what content drives engagement across a variety of channels.so each piece of content is held to the same high standard.
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