The Growth Framework That Helped Brooklinen Build a $10 Million Business – Shopify

Brooklinen was born from a bad experience shopping for bed sheets in a “big box” store. From there, the husband-wife team started the business to bring a great direct-to-consumer experience to shoppers looking for comfortable linens that are an expression of their style. To do grow into a $10 million business, the company used a testing framework to position themselves and their products.

The Growth Framework That Helped Brooklinen Build a $10 Million Business – Shopify