Brooklinen was born from a bad experience shopping for bed sheets in a “big box” store. From there, the husband-wife team started the business to bring a great direct-to-consumer experience to shoppers looking for comfortable linens that are an expression of their style. To do grow into a $10 million business, the company used a testing framework to position themselves and their products.
The Growth Framework That Helped Brooklinen Build a $10 Million Business – Shopify
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