Hootsuite, the platform for managing social media, commissioned an online study in the U.S. and the U.K., conducted by Harris Poll, that found about half of Americans have interacted with companies or institutions on at least one of their social media networks. This research underscores the pervasiveness of social media and the massive opportunities available for organizations that use social to engage with their customers, said Penny Wilson, chief marketing officer at Hootsuite.
Leave a Reply