The Key to Ranking Your Local Business in Google

Recent chatter about the Google My Business page, linked to Google+, going away, but for now it’s still vital data that feeds to Google Maps and even in some of the exploratory versions people see in the wild, things like reviews on your Google My Business page are going to continue to be a ranking factor. The presence of the Google Maps data in mobile searches makes this element increasingly important for most local businesses. You really can’t even dream about showing up for local searches unless you claim and Optimize Your Google My Business page first.

Key Takeaways:

• All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.
• While we have previously shared our thoughts on reviews, schema markup, and citations, today I want to talk about the linchpin of the local listing game – your Google My Business Page.
• The presence of the Google Maps data in mobile searches makes this element increasingly important for most local businesses.

“The presence of the Google Maps data in mobile searches makes this element increasingly important for most local businesses. I have a client in the home services industry that receives 66% of their current traffic on mobile devices and tablets.”

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