When we think of search engine optimization and search engine marketing, we usually focus on online traffic. At the Google Performance Summit this past May, the search engine giant shared several important statistics in terms of local search: Location-related searches have been growing 50 percent faster than mobile searches overall in the past year. Instead of diverting traffic from your site to Google Maps, why not include a Google Map on your site, with your business pinpointed? Location targeting people in or searching for your location extensions see an example from the Ad Words Help site:
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