In the age of the internet, customer support is constantly evolving. Customers now have come to expect timely and empathetic assistance from companies. Customers also want to be able to reach out to a company or business via social media, like on Facebook and Twitter, offering new chances to interact directly. When done right, customer support is tied closely to your product.
- Customer support isn’t the same thing as customer service, although it employs customer service techniques
- In tandem with increased competition and pricing pressures, that efficient-but-impersonal trend surged dramatically
- In the 2000s, we saw the advent of customer care software, as well as customers taking to social media to voice their opinions and concerns
“Customer support isn’t the same thing as customer service, although it employs customer service techniques.”