The Power Shopper: Who They Are and Why They Matter

When it comes to consumers, there are often different types of shoppers that make up the consumers. However it is often important to know just what kinds of shoppers there are and why each one matters. This article offers you the insight and a more in depth look into the power shopper and who they are and why they matter.

Key Takeaways:

• The insights they share can equip you to better reach this coveted, high-value group.
• Power Shoppers tend to skew more suburban compared to lighter shoppers and this matches what we see from our delivery data too.
• The Power Shopper demonstrates a high level of satisfaction with the online shopping experience, and additionally they really embrace technology.

“Power Shoppers tend to skew more suburban compared to lighter shoppers and this matches what we see from our delivery data too,” Ganesh said. “What we find is a correlation between the ease of the delivery experience and how much of an online shopper you are.”

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