Release a new or seasonal product or collection: give current customers a reason to come back for new products that are also on sale. To discount only certain products in your shop, set sale prices by adjusting the regular and compare prices of those products, then create a Black Friday/Cyber Monday collection with automatic conditions. Use keywords like Black Friday and Cyber Monday to appeal to customers looking for deals in their inboxes, but remember that these terms are saturated, so you’ll need to be creative to stand out
The Procrastinator’s Guide to Black Friday Marketing (Plus Examples You Can Steal)
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