This brand is quitting Amazon over fakes

A large brand company will stop working with Amazon and will no longer offer their products on the website anymore due to counterfeits and fakes all over the website. Starting in January the company will tell customers that any of their products on Amazon next year just simply can’t be trusted. Although the company can back out of their threat to Amazon they have 5 months left to decide

Key Takeaways:

• Footwear brand Birkenstock will quit selling on Amazon (NASDAQ:AMZN) due to the proliferation of fake and counterfeit products
• Kahan said he has worked tirelessly with Amazon since joining Birkenstock to create workable solutions, but the only way to keep counterfeits off the site would be to offer Amazon the brand’s entire collection.
• The issue of fakes has also loomed large for Alibaba, as the Chinese e-commerce site seeks to earn legitimacy with global shoppers by simplifying the removal of suspected counterfeit listings.

“Footwear brand Birkenstock will quit selling on Amazon due to the proliferation of fake and counterfeit products.”

http://www.fierceretail.com/story/brand-quitting-amazon-over-fakes/2016-07-21?utm_medium=rss&utm_source=rss&utm_campaign=rss