Email marketing can be productive, however, there are ways to test it to ensure the best result possible. There are two ways that email marketing can be testing. One way is called the A/B test. To conduct an A/B test, simply divide the emails into two groups, change on element in one group, and see which is more productive. Another way is percentage tests, where you conduct several A/B tests and see which is most productive. Subject lines are incredibly important, as the marketing strategy is only worthwhile if consumers open the email.
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