You probably already know exactly what SEO is, and you probably know how to use it (which is good, even though SEO isn’t what marketing is all about; but that’s not the point). So what are you going to do to make your content to show up more all over the Internet? ” Topics Over Keywords: A Simple Framework for More Effective Content Creation” helps people out with detailed advice.
- Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content.
- A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.
- To put it simply, depending on how and where you’re searching from, you’ll see different search results.
“Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approaches that content publishers have been taking to get results.”