Traditional retailers face unique challenges evolving their digital strategy

The author grabs the user by explaining the new frontier of business marketing – e commerce. Most money is spent online, it is said. The peace of enterprise is being able to make the transition into digital. Brick-and-mortar is still tradition. Favored less than online markets, the competition is now gathering strength from online training. The suggestion is to have all businesses take the online plunge. Overall, the customer wins.

Key Takeaways:

• It’s been more than 22 years since Amazon was founded.
• Fast forward to 2016 and the online retail landscape is almost unrecognizable, continuing to evolve at an unprecedented pace.
• Unlike pure-play e-commerce retailers, “clicks-and-mortar” companies must create a seamless shopping experience that unites both the online and offline experience.

“While it’s true that by now most retailers recognize the need for an e-commerce strategy, many major players have still been slow to implement a solid customer experience.”

http://www.the-future-of-commerce.com/2016/10/13/traditional-retailers-face-unique-challenges-evolving-their-digital-strategy/