The data provided by Google Analytics eCommerce has value beyond its numbers and statistics. It is important to convert that data into actual sales. To do so it is crucial to analyze the demographics of your visitors and begin to tailor your site to these groups when you consider gender, age, interests, and their geographical location. Also you can look at the purchasing trends and draw conclusions from your product sales with the data given by Google Analytics eCommerce. Focus on products that are consistently bought in unison, or products that may have lots a views, but few actual purchases. Finally you can use the data provided to consider your strengths and weaknesses, and to reorganize accordingly.
Read more: Turning Google Analytics eCommerce Data Into Actual Sales
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