Joanna Wiebe helps startups get more sales. Using words. She’s built her career around “conversion copywriting,” which is why she created Copy Hackers and cofounded Airstory along the way. With helpful courses, a thriving blog, some individual client work, and more, Copy Hackers is helping writers everywhere “write more persuasive, believable, and usable copy… sans pixie dust.”
- Joanna Wiebe doesn’t think of conversion copywriting like she thinks of creative writing or even “writing.” The creaive writing rules don’t apply.
- The general process is to identify the messaging you’re trying to optimize (very narrow or very broad or whatever in between), develop questions about that messaging, and then go seek out answers to those questions.
- Joanna Wiebe is particularly interested in unexpected ways of expressing something. She is not afraid of rocking the boat.
“Don’t think of conversion copywriting like you think of creative writing or even “writing.” Not at first. At first, think of it as a totally different way to use the tools in your toolbox. If words are to you as a knife is to a whittler, you’re now using your knife not to carve, but to slice.”