Bad customer service can severely cost your business. Additional problems to the products your business is selling or problems about your customer service can steer away more and more customers without getting to the root of the problem. Which can reduce the chance of that customer coming back as a return customer or gaining new customers. Bad experiences with customer service spread by mouth or social media like crazy nowadays and can drastically affect your bottom line. When dealing with a customer, remember that how you treat the customer or if you can help them will affect business in the future.
- While many companies see customer service as little more than a cost of doing business, research shows providing great support is as rewarding for customers as it is for your bottom line.
- It’s true some industries get away with bad customer service. Airlines and their famously low expectations are a well-known example; as a perishable good with search engines galore, most people choose to optimize for price and go with the cheapest ticket. Service suffers as a result, and customers, in some ways, have grown to tolerate it.
- However, this is largely the exception to the rule. In most other industries, customers reward companies who create hassle-free experiences.
“”With bad customer service you’ll not only lose your chance to recover after a problem, you may not even find out a problem exists.””