Jargon comes and gies when using marketing but Customer Lifetime Value (CLV) is something you should take note of. It is the value of a customer in sales over several years, past just one transaction and it helps you calculate the effort needed in customer acquisition and retention. Every customer should be viewed as a potential long term sales source. Read here how to calculate CLV and how to increase its value to keep customers coming back.
You are here: / / What Exactly Is Customer Lifetime Value and Why Should You Care?