A website’s bounce rate is the percentage of people who enter your website and just leave. Bounce rates only measure one and done people. This does not include exit rates. An exit rate is the percentage that someone leaves your website last in their chain of visits. Bounce rates can be limited by checking the following problems. Make sure you content is mobile friendly. Look at the bounce rates on different sources and plan accordingly.
- The bounce rate for marketers is the rate at which users visit the site and then leave.
- Exit rates are more complicated but a very important metric to understand marketing effectiveness.
- A mobile friendly website is crucial today as more and more people use cell phones to access the internet.
“Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks.”