Some people might wonder what guerrilla marketing actually is. There are 7 examples to inspire your brand. Guerrilla marketing is a very unconventional form of inbound marketing. It is very unconventional, so that makes it pretty hard to explain to others. It is most often understood when it is observed.
- The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?”
- But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology.
- Because it’s so unconventional, however, it’s not the easiest concept to explain. Guerrilla marketing is often best understood when it’s observed, so that’s how we’re going to approach its best practices and takeaways here.
“Remember: Catch people where they are, and insert your brand there. Don’t interrupt, but invite them to participate.”