There are some particular things in general that you can learn about PPC from Hollywood’s big budget movie campaigns. In more detail to this particular aspect itself Hollywood is very notorious for wildly inflated production and marketing budgets across the board. Even more detail is that in 1980 the average cost for a marketing Hollywood movie was around four million dollars.
- Hollywood is notorious for wildly inflated production and marketing budgets
- Transformers: Age of Extinction was marketed successfully in China to the tune of just $5 million
- Since Google launched AdWords in 2000, it has grown to more than one million advertisers
“There’s no shortage of box office bombs, and what makes them particularly stand out is the massive amount of spending on production and marketing compared to revenue generated at the box office.”