The popularity of running as recreational activity brings to question proper footware. With the assistance of innovative technological advances, strives are being made to provide joggers with the best footwear possible. So weather jogging for personal reasons, for health, fun, or athletic ambitions, having shoes that are comfortable and uses advanced technology to make footwear geared for the individual runner can be helpful.
- By linking a product with an identified customer and his or her usage behavior, manufacturers can generate an extended customer profile of previously unimaginable value
- When it comes to laying the technical foundation for digital transformation, companies need an IT infrastructure that allows them to eliminate data silos.
- CMO of tomorrow must be capable of communicating seamlessly with individually identified customers across all channels and of placing them at the center of their efforts
“Several major sports shoe manufacturers have begun integrating sensors with a unique ID into their products. So when a customer buys a pair of running shoes, the store assistant can take that person’s details — such as name, weight, height, and shoe size — and create a customer profile then link it to the ID for the shoes.”