Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.” Examining the data offers the chance to learn what you did right and what needs more attention. Without analytics, you’re simply hoping that your actions make an impact.
Key Takeaways:
- Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.”
- Examining the data offers the chance to learn what you did right and what needs more attention. Without analytics, you’re simply hoping that your actions make an impact.
- Step up your game by analyzing all your customer touchpoints. From Facebook ads to packaging to service calls, evaluate how you listen and respond to the buyer.
“Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.””
https://blog.kissmetrics.com/analytics-fit-into-customer-experience/
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