The good news for savvy marketing agencies is that due to advances in natural language processing, A.I. and the ubiquity of messaging platforms – including Facebook Messenger, Whats App, Telegram, and Slack – bots are back and have become one of the today’s most excited marketing platforms. Were very early in the evolution of conversation user interfaces, and while it is clear that the vast majority of consumers use messaging apps – and consider them necessary – the bots themselves leave a lot to be desired.
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