The explosion of the digital age and the rise of online shopping has laid down the glittering road for all businesses both big and small. Whether you sell handmade crafts or name brand fashion, online shopping only continues to grow. But a rise in numbers means a rise in competition. Read about comparison shoppers, why Millennials make up such a large portion of their numbers, and what it means for your business.
- The grass is always greener on the other side of the fence, right>
- If they look harder and long enough they will always find a better value right?
- If you’re running an Ecommerce or Saas company, you absolutely must be optimizing for comparison shoppers.
“You don’t have to be cheapest, but make sure the case is made for why you are providing the better value.”