This article is part of a series focusing on customer service. It is very important to keep existing customers. Satisfied customers are much more believable to potential new customers than any advertising campaign can be. Keeping current customers happy also cuts down on negative reviews and word of mouth. Some businesses brush off negative reviews and unhappy customers but that is very unwise. Negative feedback is a strong influence against consumers trying a business for the first time. Customer service is more important than price. It is valued more by consumers. Always treat customers as individuals, not as numbers. If a customer feels valued, they will stay with the business. Customer service is an absolutely non negotiable foundation of any business. Bad customer service can and will destroy business success.
Read more: Why customer service matters – Tembisan