Data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and it can help to spark new content ideas. Of course, you might not have the budget or access to the sheer volume of user data that some of these relatively big brands do, but nearly all marketers, content creators, and business owners have access to data that can be used to tell a story.
Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
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