Modern customers have a strong desire to view their favorite brands as not just professional, but personal too. One way to increase the personal aspect of your brand is to create a video signature for every employee that interacts directly with customers. This innovative approach combines two existing forms of marketing media to create a synergistic effect between the two.
- If you’re reading this blog, you’re probably already aware that video is the most powerful form of content
- Customer-facing employees should start thinking about a video email signature in the same way that they view Wi-Fi access at work
- Your prospects and customers are not likely to feel a real human connection to you through typed words on a screen
“If you’re reading this blog, you’re probably already aware that video is the most powerful form of content when it comes to building strong and personal connections, but creating a video for every one of your emails isn’t the least bit scalable (not yet, anyway).”