Why Every Customer-Facing Employee Needs a Video Email Signature

Modern customers have a strong desire to view their favorite brands as not just professional, but personal too. One way to increase the personal aspect of your brand is to create a video signature for every employee that interacts directly with customers. This innovative approach combines two existing forms of marketing media to create a synergistic effect between the two.

Key Takeaways:

• If you’re reading this blog, you’re probably already aware that video is the most powerful form of content
• Customer-facing employees should start thinking about a video email signature in the same way that they view Wi-Fi access at work
• Your prospects and customers are not likely to feel a real human connection to you through typed words on a screen

“If you’re reading this blog, you’re probably already aware that video is the most powerful form of content when it comes to building strong and personal connections, but creating a video for every one of your emails isn’t the least bit scalable (not yet, anyway).”

https://wistia.com/blog/video-email-signature?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+wistia_blog+%28Wistia+blog%29&utm_content=FeedBurner