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You are here: Home / Commentary / Why Millennials Love Activewear — The Numbers Behind This Explosive Growth
Why Millennials Love Activewear — The Numbers Behind This Explosive Growth

Why Millennials Love Activewear — The Numbers Behind This Explosive Growth

December 16, 2016 By RhinoSupport Leave a Comment

As more apparel brands enter the activewear arms race, it begs the question: Who are these millennial activewear shoppers? Activewear is particularly popular amongst fashion lovers who are willing to spend big bucks to keep up with the latest trends.Along with a pervading interest in fashion, activewear audiences are deeply attuned to how they are perceived by others. Beyond a strong desire to give a positive impression to those around them, activewear millennials also see themselves as fashion influencers, beacons of advice regarding the best products and clothing that others should buy.

Key Takeaways:

  • Perhaps you won’t find this one shocking since the typical yoga pant can cost anywhere between $75 – 100: The largest and most over-indexed income group is consumers who make $100,000 a year or more.
  • They are 31% more likely to say that people copy the clothes they wear and things they do, and 50% more likely to say that people come to them for advice on purchases.
  • They are 39% more likely to buy a product online than in person, and when they find something they want in-store they are 37% more likely to seek out a better deal online.

“Rather than workout clothing existing as a scruffy divergence from a consumer’s “true” personal style (and therefore being relegated exclusively to gyms and or the home), activewear has become a high-end statement of wealth that signals an active lifestyle.”

http://multichannelmerchant.com/marketing/why-millennials-love-activewear-the-numbers-behind-this-explosive-growth-16112016/?utm_source=rss&utm_medium=rss&utm_campaign=why-millennials-love-activewear-the-numbers-behind-this-explosive-growth

Related posts:

  1. Millennials Want Companies to Adopt New Identity Verification Approaches
  2. How This Activewear Store Opened to $80K in Sales With $0 in Advertising
  3. 20: Three Growth Paradigms – How to Think About Rapid Growth – Nerd Marketing
  4. Millennials Prefer Live Chat Over Phone & Email

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