As more apparel brands enter the activewear arms race, it begs the question: Who are these millennial activewear shoppers? Activewear is particularly popular amongst fashion lovers who are willing to spend big bucks to keep up with the latest trends.Along with a pervading interest in fashion, activewear audiences are deeply attuned to how they are perceived by others. Beyond a strong desire to give a positive impression to those around them, activewear millennials also see themselves as fashion influencers, beacons of advice regarding the best products and clothing that others should buy.
- Perhaps you won’t find this one shocking since the typical yoga pant can cost anywhere between $75 – 100: The largest and most over-indexed income group is consumers who make $100,000 a year or more.
- They are 31% more likely to say that people copy the clothes they wear and things they do, and 50% more likely to say that people come to them for advice on purchases.
- They are 39% more likely to buy a product online than in person, and when they find something they want in-store they are 37% more likely to seek out a better deal online.
“Rather than workout clothing existing as a scruffy divergence from a consumer’s “true” personal style (and therefore being relegated exclusively to gyms and or the home), activewear has become a high-end statement of wealth that signals an active lifestyle.”