Offering free trials for Software as a Service (SaaS) products is often considered a viable and potentially profitable option, it may in fact be harmful to your brand and product. For software products that have a particularly steep learning curve or if it is too complicated, a free trial doesn’t make sense as many users will not even experience the benefits of the product in their trial period. It is also possible in some scenarios that the free trial is actually giving away all of the value for the product and users will have no reason to make a purchase after the trial.
- Software as a Service (SaaS) products may not benefit or actually lose potential profitability by offering a free trial.
- Software that is too complicated or has a steep learning curve will not see benefits from users getting a free trial as they will not experience the software’s purpose.
- To make sure your software will benefit from a free trial do a test period first and see how it works out.
“Think about it. Companies offer free trials to show their prospective customers the value they’ll get if they decide to buy the product – they just want to alleviate all doubts and help their users make an informed decision. That’s it.”