When you think about people paying for things, do you think of a one-off buy or do you think of a subscription? You probably just think of a one-off buy, but that doesn’t mean subscriptions aren’t equally important — and they’re important that retailers offer them, too. This article – “Why Online Retailers Need to Take the Subscription Business Model Seriously” – explains why.
- With brick-and-mortar stores, you can’t shop for groceries, in your underwear, at 2am.
- A lot of factors are variable, such as how frequently the packages are delivered, how much choice the shopper has in the products
- While there’s a wiggle room on the specifics, generally speaking it’s a package of products delivered to the customer at recurring intervals.
“Subscription boxes and other such services have been steadily gaining momentum since the early 2010s.”