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You are here: Home / Commentary / Why Online Retailers Need to Take the Subscription Business Model Seriously
Why Online Retailers Need to Take the Subscription Business Model Seriously

Why Online Retailers Need to Take the Subscription Business Model Seriously

December 9, 2016 By RhinoSupport Leave a Comment

When you think about people paying for things, do you think of a one-off buy or do you think of a subscription? You probably just think of a one-off buy, but that doesn’t mean subscriptions aren’t equally important — and they’re important that retailers offer them, too. This article – “Why Online Retailers Need to Take the Subscription Business Model Seriously” – explains why.

Key Takeaways:

  • With brick-and-mortar stores, you can’t shop for groceries, in your underwear, at 2am.
  • A lot of factors are variable, such as how frequently the packages are delivered, how much choice the shopper has in the products
  • While there’s a wiggle room on the specifics, generally speaking it’s a package of products delivered to the customer at recurring intervals.

“Subscription boxes and other such services have been steadily gaining momentum since the early 2010s.”

http://blog.lemonstand.com/why-ecommerce-subscription-business-model/

Related posts:

  1. How to Launch a Subscription Box: Lessons from a Successful Korean Beauty Business
  2. Catering to the connected customer with subscription models
  3. Catering to the connected customer with subscription models
  4. How Wal-Mart can use Jet’s business model to drive store sales

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