Studies have shown that content marketing for ecommerce brands can boost their conversion rate immensely. It can boost your public appeal, make customers feel closer to your brand, and costs less than traditional marketing. It is because of this that many ecommerce companies have started to favor this form of marketing. There have been a number of successful content marketing campaigns in recent history. For example, Blendtec is now a household name thanks to their “Will It Blend?” series. With the success of campaigns such as this, more and more companies are now rolling out their own content marketing strategies.
- The importance of content marketing for eCommerce brands has been significantly growing.
- Every day, content marketing becomes more and more crucial to a brand’s success, especially in the eCommerce sector.
- To start things off, we’ll explain exactly why serious eCommerce brands should invest in content marketing.
“Content marketing is one of the most effective ways for retail brands to market themselves, namely because the customer chooses only to interact with the content that interests them, as opposed to traditional marketing.”